Chef Massimo Bottura's latest project, Gucci Osteria da Massimo Bottura is located in the heart of Florence, Italy.
The restaurant, a partnership between famous fashion brand Gucci and one of the world's top chefs, opened in January 2018 as part of Gucci Garden Galleria.
Housed in the historic Palazzo della Mercanzia in the Piazza della Signoria, Gucci Garden includes a store, exhibition space, small theater, and one very green 50-seat restaurant.
All of the plates used in the restaurant are also by Gucci. If you're into fashion, this is the restaurant for you.
A little background. Bottura's Osteria Francescana in Modena, Italy, was named the #1 restaurant in the world in 2016 and 2018.
Soon after he reclaimed the top ranking, I stayed up until 3 am (Eastern time) one night to try and get a reservation via their website when new dates opened up.
The best I could do was #800-something on the waiting list. I wasn't even close, which is why I was grateful for the more accessible Gucci Osteria.
Fast forward to my Tuscany trip. On my last night in Florence, I dropped by without a reservation around 9 pm and could be seated right away.
In addition to the a la carte choices, which cost €20-30 apiece ($22-$33), there are two tasting menus: five and seven courses. I went with the latter.
My favorite dishes were the purple corn tostada on account of its presentation, the decadent tortellini with Parmigiano Reggiano cream sauce, and the beef tongue with asparagus and roasted carrot.
See also: Food and Ferrari Tour in Emilia-Romagna
Tasting Menu at Gucci Osteria
These photos were from the larger 7-course tasting menu at Gucci Osteria Florence on October 8, 2018.
I don't have a lot of experience eating tongue. However, I'm a fan after trying dishes like this one at Gucci Osteria.
I'd never heard of quince before. It's a tree that produces a yellow pear-shaped fruit.
The signature chocolate gelato dessert with vanilla-orange mascarpone, Charley Marley, had hazelnuts, which I've recently learned I'm allergic to.
I received this colorful fig tart as a substitute.
After dinner, which lasted about 90 minutes, I took a quick walk through the attached Gucci store before calling it a night.
Before Gucci Osteria, I'd never given any thought to fashion-themed restaurants. I didn't even know it was a thing.
I'll be on the lookout for them now as it was a new, different, and overall good experience.
Need to Know
Gucci Osteria de Massimo Bottura
- Address: Piazza della Signoria 10, Florence
- Hours: Daily, lunch 12:30 - 3 pm, dinner 7 - 10 pm
- Dress: None, but this is a fashion-themed restaurant
- To view current menus and make reservations, visit the website