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    Home » Italy

    Gucci Osteria da Massimo Bottura in Florence

    Updated Nov 19, 2022 by Dave Lee | 3 minute read | May contain affiliate links

    Chef Massimo Bottura's latest project, Gucci Osteria da Massimo Bottura is located in the heart of Florence, Italy.

    The contemporary Italian restaurant, a partnership between Italian fashion house Gucci and one of the world's top chefs, opened in January 2018 as part of Gucci Garden Galleria.

    Housed in the historic Palazzo della Mercanzia in the Piazza della Signoria, the Gucci Garden museum includes a store, exhibition space, theater, and 50-seat Michelin star restaurant.

    The green interior at Gucci Osteria in Florence
    Green interior at Gucci Osteria in Florence

    All of the plates used in the restaurant are also by Gucci. If you're into fashion, this is the place for you.

    A little background. Bottura's Osteria Francescana in Modena, Italy, was named the best restaurant in the world in 2016 and 2018.

    Soon after he reclaimed the top ranking, I stayed up until 3 a.m. (Eastern time) one night to try and get a reservation via their website when new dates opened up.

    The best I could do was #800-something on the waitlist. I wasn't even close, which is why I was grateful for the more accessible Gucci Osteria da Massimo Bottura.

    Fast forward to my Tuscany trip. On my last night in Florence, I dropped by Gucci Osteria for a taste of chef Bottura's Italian food.

    It was about 9 p.m., and I didn't have a reservation at 9 p.m., but they could seat me in the main dining room right away.

    In addition to the a la carte menu, where dishes cost $22 to $33 (€20 to €30) apiece, there are two tasting menus: five and seven courses, and I chose the latter.

    My favorite dishes were the purple corn tostada because of its presentation, the decadent tortellini with Parmigiano Reggiano cream sauce, and the beef tongue with asparagus and roasted carrot.

    Tasting Menu at Gucci Osteria

    These photos were from the more extensive 7-course tasting menu at Gucci Osteria Florence on October 8, 2018.

    Purple corn tostada
    1. Purple corn tostada
    Cuscussu
    2. Cuscussu
    Pork belly steam bun
    3. Pork belly steam bun
    Tortellini with Parmigiano Reggiano cream at Gucci Osteria, Florence
    4. Tortellini with Parmigiano Reggiano cream, one of Gucci Osteria's signature dishes
    Beef tongue with asparagus and roasted carrot
    5. Beef tongue with asparagus and roasted carrot

    I don't have a lot of experience eating tongue. However, I'm a fan after trying dishes like this one at Gucci Osteria.

    Chestnut and quince ice cream bar
    6. Chestnut and quince ice cream bar

    I'd never heard of quince before; it's a tree that produces a yellow pear-shaped fruit.

    Fig tart
    7. Fig tart

    The signature chocolate gelato dessert with vanilla-orange mascarpone, Charley Marley, had hazelnuts, which I've recently learned I'm allergic to. I received this colorful fig tart as a substitute.

    Related: Food and Ferrari Tour

    Paying the bill at Gucci Osteria with my Chase Sapphire Reserve card
    Paying for meals and travel with my Chase Sapphire Reserve card allows me to earn 3x reward points, which I use toward free flights.

    After enjoying the dinner of traditional Italian cuisine, which lasted about 90 minutes, I walked through the attached Gucci boutique store before calling it a night.

    Before Gucci Osteria, I'd never given any thought to fashion-themed restaurants.

    I'll be looking for them now as it was a new and unique dining experience.

    Need to Know

    Gucci Osteria de Massimo Bottura

    • Address: Piazza della Signoria 10, Florence, Italy
    • Hours: Daily, lunch 12:30 p.m. to 3 p.m., dinner 7 p.m. to 10 p.m.
    • Dress: None, but this is a fashion-themed restaurant.
    • To view current menus and make reservations, visit the website.

    Since the launch of its flagship location in Florence, Gucci and Bottura have gone on to open new restaurants around the world:

    • Gucci Osteria on Rodeo Drive in Beverly Hills
    • Gucci Osteria in Tokyo, Japan
    • Gucci Osteria in Seoul, South Korea

    More Italy

    • The Best Gelato in Bologna: 3 Must-Visit Gelaterias
    • I Portici Restaurant in Bologna, Emilia-Romagna
    • Food and Ferrari Tour: A Delicious Day in Emilia-Romagna
    • Lunch at an Organic Farm in Tuscany, Italy
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    Dave Lee

    Hi, I'm Dave, the Chief Eater at Feastio. I'm a travel blogger on a mission to find the world's best food. About Feastio.

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