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    Home » Texas

    Wine Tasting and Rhino Conservation at the Rhinory

    Updated: Nov 18, 2025 · Published: Jun 22, 2023 by Dave Lee

    What do you get when you pair a winery with a southern white rhino? A Rhinory, of course! The Rhinory offers a unique Hill Country experience, allowing guests to taste their Texas wines in the company of Blake, a 4,000-pound rhinoceros.

    Blake, a southern white rhino, grazes (photo by Kelly Lemons)
    Blake (photo by Kelly Lemons)

    When Kel and I planned our first trip to Fredericksburg in 2023, the Rhinory was at the top of our list of wineries to visit. I made a reservation for the Reserve Tasting on the winery's website and contacted the owner, Craig Stevens, to see if Kel and I could join a scheduled Rhino Experience.

    We wanted to share as much as possible about Blake and their conservation efforts with Feastio's readers. He kindly agreed, and between the tour and tasting, we spent about three hours at the Rhinory. Frankly, I didn't want to leave!

    Table of Contents

    • About Rhinory
      • Where is the Rhinory?
    • Rhino Experience
      • Our Guide
      • Where'd They Find a Rhino?
      • The Barn
      • Meeting Blake
      • My Thoughts
    • Rhinory Wine Tasting
      • Reserve Wines
      • Outdoor Seating
    • Visit the Rhinory

    About Rhinory

    Blake (photo by Kelly Lemons)
    Blake amid the wildflowers (photo by Kelly Lemons)

    The motivation to get more involved in rhino conservation struck Craig Stevens and his wife in 2016 while on safari in Kruger National Park, South Africa.

    During their trip, two rhinos were poached for their horns. The sadness of such a loss, combined with witnessing the trauma felt by the local community, which relies on tourism, led them to take action.

    They'd long thought about opening a winery, and with a 55-acre ranch in the heart of Texas Hill Country, they saw an opportunity to build a rhino preserve as well. After years of hard work, surely more than they had envisioned, the Rhinory began welcoming guests in the spring of 2022.

    Entrance gate to the Rhinory Winery

    Where is the Rhinory?

    The Rhinory is about 65 miles west of Austin and about 65 miles northwest of San Antonio. It's about a 75-minute drive from either city, making it an easy day trip. Or, if you're spending the weekend in historic Fredericksburg, it's a short 13-mile drive east of town on Route 290.

    Rhino Experience

    The winery's Rhino Experiences offer guests a 30- to 45-minute guided tour to learn more about Blake and rhino conservation. A complimentary glass of wine is provided in a plastic cup to take with you. Tours include a wine-tasting reservation, but not the tasting fee.

    Rhino experiences are available Friday through Sunday for $125 per person. Children 12 and over can join in the fun. And 100% of the fee goes toward rhino conservation. Reservations are required and available online.

    Our Guide

    Christine Bobko, a senior rhino keeper with over 30 years of experience who previously worked at the Denver Zoo, led our 10:30 a.m. tour. She is Vice President of the International Rhino Keeper Association (IRKA).

    Christine was hired to build the rhino conservation program from scratch, a unique opportunity that led her to leave Colorado for Texas.

    Where'd They Find a Rhino?

    Christine Bobko, senior rhino keeper
    Christine Bobko, senior rhino keeper

    Blake, she told us, is on a breeding loan from the Fossil Rim Wildlife Center, a non-profit organization about 165 miles north of the Rhinory, near Dallas.

    Fossil Rim is a well-respected reserve with numerous national and international affiliations, including The International Rhino Foundation (IRF), created with the help of its late owner, Jim Jackson.

    The IRF's mission is "To ensure the survival of rhinos through strategic partnerships, targeted protection, and scientifically sound interventions."

    The Barn

    Rhino barn
    The barn where Blake sleeps

    Our Rhino Experience began with the barn where Blake sleeps at night. It was designed to be a comfortable space for a two- to four-ton rhino.

    It's temperature-controlled, well-lit, and built with flooring that has the appropriate density to support a large animal like Blake.

    Rhinos are used to walking on natural ground, so materials like concrete would be too harsh on their bodies. By the way, rhinos are the second-largest land animals after elephants.

    In addition to learning about the barn, Christine gave us a safety briefing before our encounter with Blake in a particular area adjacent to his enclosure.

    View of the rhino enclosure from the Rhinory tasting room
    Path to the rhino enclosure.

    We'd be safely separated from Blake by large poles strong enough to resist a rhino leaning against them. For what I hope are obvious reasons, nobody is allowed to enter the actual rhino enclosure.

    As one other couple was touring with us, we took turns getting close to him, with no more than two people within the designated space. We'd be allowed to touch him on his shoulder and the side of his back. Touching of the face and ears is not permitted.

    Meeting Blake

    Kel with Blake, a male southern white rhino
    Kel with Blake

    After we learned the Rhinory rules of engagement, we left the barn for a short walk to Blake's enclosure. At the end of a gravel path, we arrived at a small concrete slab with a roof for shade.

    Large steel poles separated us from 4,000 pounds of southern white rhinoceros. One of the other rhino keepers had already drawn Blake to the visitor area with some delicious hay.

    Christine explained that all training uses positive reinforcement. Trainers use whistles and touch. Rhinos are tactile. They can feel human touch despite their thick hides, often covered in mud to keep them cool and protect them from insects.

    Lifespan and Population

    Blake sips water (photo by Kelly Lemons)
    Blake drinking water (photo by Kelly Lemons)

    In captivity, a white rhino such as Blake can expect to live 45 to 50 years. In the wild, he'd be lucky to reach 20 years of age, given the threat from poachers (who brutally cut off their horns and leave them to die).

    According to the IRF, only 16,000 white rhinos remain in the wild. The IUCN Red List of Threatened Species classifies them as "Near Threatened," which underscores the need for conservation efforts.

    The other four species of rhinos are in even more trouble. There are only about 6,000 black rhinos. The greater one-horned rhinos (4,000), Sumatran rhinos (fewer than 80), and Javan rhinos (76) are all Critically Endangered species.

    Blake is a part of the Species Survival Plan (SSP) managed by the Association of Zoos and Aquariums (AZA). This program helps ensure the long-term survival of threatened and endangered species.

    Diet

    Blake feeds on hay
    Blake feeds on hay

    As I write this, Blake is 4.5 years old and requires 50 pounds of coastal hay daily. When he reaches maturity and becomes sexually active in 2026, he'll weigh twice as much, about 8,000 pounds, and eat 75 to 100 pounds of hay daily.

    Social Habits

    Male white rhinos are typically alone after three years of age, though they may hang out with similar-aged rhinos for some time.

    When they reach maturity at age seven or eight, they'll prefer to go solo again and establish their territory. Much to my surprise, a male white rhino's territory is only about two square miles.

    Visiting Blake during the Rhino Experience at the Rhinory Winery.
    Up close with Blake

    On the other hand, female white rhinos are more social and use a herd mentality as a form of self-defense. The strength-in-numbers approach helps to protect them and their calves from predators.

    The Rhinory can comfortably accommodate up to 10 southern white rhinos, given their modest territorial needs.

    Breeding

    Speaking of the ladies, Rhinory's owners eventually intend to introduce Blake to some female rhinos when he's ready.

    Christine explained that if an adolescent male rhino meets a female rhino, she'll put him in the "friend zone." And once a female rhino does this, she'll never mate with him. She sees him as too familiar.

    Blake resting in his enclosure at the Rhinory in the Texas Hill Country
    Blake resting

    In the meantime, Rhinory plans to build a separate barn for the eventual arrival of female rhinos. Those female rhinos will be chosen based on their genetic profiles, which will be as different from Blake's as possible.

    Per Christine, white rhinos are not the easiest species to breed in captivity. The current best practice is to introduce one mature male to two to four females. The females may include one older rhino with some experience and a few younger ones.

    Space is essential during this time. And, incredibly, there's only about a 48-hour window when a female white rhino can accept a male to engage in sex. 

    The gestation period for southern white rhinos is 16 months. Given the time required to give birth and raise a calf, they can potentially have 5-6 calves in a lifetime. For that reason, every rhino's birth is vital to the species' survival.

    Mud puddle in the rhino enclosure at the Rhinory in Central Texas.
    Mud puddle in the rhino enclosure.

    My Thoughts

    Throughout our time with Christine, she emphasized that rhino conservation is the Rhinory's priority. Everything from the ground Blake walks around to his diet, veterinary care, and security is accounted for.

    As a result, I walked away from our Rhino Experience feeling confident that it was the case and excited to recommend the Rhinory.

    Side note: I was surprised to learn Fredericksburg has not one but two rhino veterinarians!

    Metal barriers prevent Blake from damaging trees inside his enclosure.
    Metal barriers prevent Blake from damaging trees.

    In addition to everything I learned from Christine, I appreciated how personal the experience felt. We had plenty of time up close with Blake, and Christine answered all our questions.

    In 2008, I went on my first safari, a 5-day camping trip in Kruger National Park. I loved spending each morning and afternoon on game drives looking for the Big 5 (lions, leopards, rhinos, Cape buffalo, and elephants).

    I only briefly glimpsed a white rhino on that trip, and it was through binoculars. Seeing Blake up close was much more affordable than going to Africa and felt more intimate than the experience you get at a zoo. Let's switch gears and return to the tasting room to try some of Rhinory's wines.

    Rhinory Wine Tasting

    Rhinory wine tasting menu
    Wine tasting menu

    We returned to the Rhinory tasting room, where we had a table with a view of Blake's enclosure reserved for wine tasting. Tyler, whose wife is one of the rhino keepers, assisted us with the wines that day.

    The Rhinory offers two tasting options: Reserve wines from Texas and South Africa for $30, and Keras wines, which are entirely South African, for $50. Each tasting includes five wine samples.

    Reserve Wines

    Wanting to mix it up, I chose the Reserve tasting, which began with a 2019 Blanc Du Bois with notes of lemonade and lime zest. The second wine was a 2019 Chenin Blanc, also from Texas.

    Rhinory's 2021 Shiraz
    Rhinory's 2021 Shiraz

    The third wine was a 2018 Chardonnay from South Africa. Since I'd chosen that one to walk with for the Rhino Experience, I asked if I could try something else.

    Tyler was kind enough to substitute the oh-so-buttery 2018 Keras Chardonnay. It was my favorite, costing $30 per glass or $90 per bottle.

    The fourth wine, a 2021 Shiraz from Stellenbosch, South Africa, was my second-favorite Rhinory wine of the six I tried.

    In 2008, before I arrived in Kruger Park for the safari, I'd spent ten days in Cape Town, including one on a wine tour of beautiful Stellenbosch.

    Rhinory 2020 Cabernet Sauvignon
    2020 Cabernet Sauvignon

    The fifth and final wine of the Rhinory Reserve tasting was a 2020 Cabernet Sauvignon from Stellenbosch, South Africa. It was a little too strong for me. I took it outside and walked the grounds as it was my last.

    Outdoor Seating

    Several seating areas with oak trees and picnic tables surround the rhino enclosure. These areas offer ample opportunity to observe Blake as he grazes in his pen.

    Related: Notable Fredericksburg Wineries

    Rhino sculpture and picnic tables
    Rhino sculpture and picnic tables

    We were told he's more active in the morning, as the temperatures are cooler, so that's when I'd recommend you visit. It would've been fun to see him rolling around in one of the mud puddles, perhaps on a future visit!

    Visit the Rhinory

    The Rhinory is open to the public daily from 11 a.m. to 5:30 p.m., with the last pours of wine at 5 p.m. There is no cost to visit the winery and see Blake in person.

    Dave in the Rhinory tasting room
    Dave in the Rhinory tasting room

    Since 20% of the winery's proceeds go to international rhino conservation, I'd encourage you to buy something. Whether you purchase wine or a souvenir, such as the T-shirts and bottle openers they sell, you'll be supporting Blake and his friends in their fight for survival.

    In its first year of operation alone, the Rhinory donated $100,000 to rhino conservation programs.

    Rhinory Winery
    13112 US-290
    Fredericksburg, TX 78624
    Website

    _____

    Our Rhino Experience was provided at no cost to help promote rhino conservation.

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    About Dave Lee

    I'm a full-time travel and food blogger who has visited 67 countries and lived in Colombia and Peru. Currently based in Austin, TX. Follow me on Instagram or Facebook for my latest adventures.

    Dave Lee

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    Food Writer

    I'm on a mission to find the best food in Texas and beyond.

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